Make your enterprise legendary
Uncover the essence of your enterprise, craft a remarkable story, and cultivate an exceptional reputation. Harness the cutting-edge tools to forge an immersive brand experience, establishing resilient connections that withstand market turbulence.
Transform your future.
OUR SERVICES
Celebrate
your successes
- Strategic positioning
- Business books
- Corporate anniversaries
- Corporate storytelling
- Transform your company into a vibrant community
Transform
your future
- Digital marketing
- Creating immersive environments
- Building a positive reputation
- Retail Marketing
- Unleashing new brands and Innovative Business Models
Build mighty growth
- Powerful marketing campaigns
- Lead generation
- Corporate Magazines
- Unleash the Magic Box to secure a "yes"
- Tools for global expansion
- Optimizing the buying process
With over 20 years of experience in brand creation and content positioning, the Better Marketing team will elevate your story, showcasing your uniqueness and propelling you confidently into the future.
Rediscover the Power of your story
We delve deep to unearth the true soul of your business, fostering a community of enthusiasts around your project and brand.
Be a key player in the reputation economy
We fortify your online image, or if you’re starting from scratch, we’ll build it from the ground up. Don’t let a misrepresented past hold you back!
Publish positioning content
Mastering the art of storytelling is our expertise. We help you find the perfect words to captivate your audience.
Customize your corporate spaces
We create tailored corporate environments that serve as immersive tools to effectively convey your message.
Expand your message
We ensure your message resonates clearly with potential customers, employing innovative lead generation techniques.
Optimize the path of purchase
We optimize your customer journey, fostering enduring relationships with customers, prospects, and employees.
Internationalize your brand
Marketing
that put people
at the center.
Put people at the center.
Deliver meaningful messages. Offer value.
Cultivate and nurture relationships.
Only then can you forge a profound sense of belonging, fostering a passionate community of brand advocates. Make your customers, your products/services and your values fall in love with you, your employees, your suppliers and all the people who revolve around your company.
Let us guide you!
What experience does your brand offer?
How do you forge strong connections with potential customers?
The key to attracting and retaining customers and employees lies in creating a meaningful brand experience punctuated by carefully orchestrated touchpoints. Each interaction represents a crucial phase in your relationship and must be artfully designed.
Our mission is to help you generate value through authentic relationships, with a focus on the most invaluable asset of all: the individual.
The world is evolving. People are changing.
Your potential customers are weary of passively enduring aggressive advertising,
being influenced,
and drowning in the noise around them.
They seek respect and desire an active role in their interactions with companies.
They want to feel in control.
What matters most to them is the reputation of those who
attempt to sell them something, the values they embody,
and the relationships they cultivate.
Take a step beyond the ordinary for your customers:
offer them a meaningful experience and forge lasting connections
even amidst dynamic market shifts.
An experience forged through collaboration with industry leaders
Caring for
your customers
is the most effective
marketing strategy today.
WHO WE ARE
For over 20 years, we have analyzed businesses and market dynamics, questioning how marketing can best serve society. We have challenged conventional practices and aspired to reach greater heights. Why? Because that’s how we redefine marketing excellence...
Our expertise lies in building brands that reconnect companies with their customers. We create brands that inspire and engage, with enduring appeal in our hyper-connected, fast-paced world.
Having worked with renowned brands such as Bottega Verde, Riso Scotti, Venchi, and Lush Cosmetics, among others, we have already helped hundreds of businesses strengthen their brands through high-level consulting and positioning content.
Mirco Gasparotto
President of Arroweld Italia and Co-founder of OSA Community
Denise is an outstanding professional, very effective and precise, with a great specialisation in brand positioning, an extremely topical subject. Supported by an extremely well-prepared and hard-working team that churns out work in record time, she has a truly innovative and, above all, proactive approach to the company. So I recommend Denise Cumella because she is truly a great professional.
Valentina Scotti
Managing Director Riso Scotti Spa
The decision to start this collaboration stemmed from Denise’s ability to understand our needs and the soul of the project right from the start. The decisive element I find every day is the method and approach in developing the customer experience in our shops, combined with creativity and the ability to take a long-term view, which is very important for entrepreneurial processes like these.
Alessandro Commisso
Product inventor & Global brand at Lush Cosmetics
During our collaboration I always appreciated her determination, focus and inspirational approach to new challenges. She’s an expert in corporate communication and has done a brilliant job as a spokesperson for crisis situations, controversial topics with the media and internal communication with our teams. She is a brilliant coach and has an eye for “the next big things” up and coming in the market, on-line and in the communication world.
Vincenzo Greco Manuli
Managing Director of WC Loc
Denise perfectly understood the concept so dear to the entrepreneur that ‘if marketing does not translate into results it is useless’. When working with her, one always has the feeling of collaborating with an attentive, precise and punctual partner and never with a supplier. One of her most outstanding talents is her ability to systematise ideas into an easy-to-implement model.
Margherita Albrizio
Director Technical Support, South & Central Europe Region at SAS Institute
Denise is one of the most trustworthy, committed and professional people I know. She is always curious about many different topics and keeps up to date with the latest market trends. Denise is sensitive to social matters and has a great knowledge of and experience with sustainability. She really cares about people. Definitely a great marketing woman!
Daniel Truran
General Manager EBBF, B Corp ambassador
Working with Denise I had the real pleasure of benefiting from her skills in creating excellent communication campaigns. She has both external and internal communication skills that lead her to create a strong team-spirit, capable of achieving complex goals, excellent analytical skills that enable her to identify clients’ needs, and she is able to create strong emotional connections with the stakeholders she works with.
Giorgia Vezzoli
Author and Head of Communication and Press Office at Associazione Mani Tese ONG ONLUS
Denise is an extremely talented professional and one of the best people I have had the pleasure of working with. She is creative, effective, eclectic and goal-oriented.
